Left: The Defender with illuminated sign (ca. 1930). Right: The modern Goodyear Blimp ("Explore") |
The Goodyear Tire & Rubber Company began producing airships in 1917
for the US Navy (“Explore”). The company sought to build a hangar near their
company headquarters in Akron, Ohio; their search resulted in the construction
of Wingfoot Lake Airship Base, which, as stated in the article “Explore the
Blimp’s History,” was known as “’The Kitty Hawk of Lighter-Than-Air.’” This air
ship base holds the distinction of being the United States’ oldest center for
airship production (“Explore”). The Goodyear Blimps began their advertising
career during the 1920s. While other pilots and aircraft entertained with trick
flying and wing walking, the Goodyear Blimp flew overhead as a massive
advertisement in the sky (“Explore”). The 1925 Goodyear Pilgrim was the first helium airship with a non-rigid structure (“Explore”),
meaning that the body of the airship was shaped by air and not an inflexible
frame. The beginning of the 1930s brought the advent of illuminated
advertisement. The Goodyear Blimp Defender
was outfitted with a Neon-O-Gram, a series of neon-tube panels which, when lit
up, spelled Goodyear. This was the first time that such a sign was affixed to
an airship (“Explore”). During World War II, Goodyear once again assisted the
US military by constructing and providing airships to the Navy; the airships
escorted Navy ships across open water by keeping a watchful eye from above (“Explore”).
In the 1950s, the Goodyear Blimp made its debut in the television
industry. The blimp’s first live broadcast occurred on New Year’s Day, 1955 at
the Tournament of Roses parade; this marked the first time that an aircraft
televised an event live concurrently with national television (“Explore”).
Needless to say, the phenomenon caught on, and the Goodyear Blimp quickly
gained in popularity. More and more sporting events were televised, including
the first Super Bowl in 1967, and the Goodyear Blimps continued to make
appearances (“Explore”). Goodyear unveiled Skytacular, a moving image sign, on
the Mayflower blimp in 1966 (“Explore”);
the new technology opened many more options for advertising. The Goodyear Blimp
made its first appearance outside of the United States in 1972 with the blimp Europa (“Explore”). In the following
decade, the Goodyear Blimps covered their first World Series (1980) and their
first Olympic Games (1984) (“Explore”). Further modifications were made to the
blimps in later years; in 1996, for example, LED technology was incorporated
into the blimps’ signs for the first time, allowing for thousands of colors and
high-resolution images (“Explore”).
The Goodyear Blimps are best known for their coverage of sporting events
and parades; however, the blimps continue to play an important role in the
community as well. During the third game of the 1989 World Series, a 6.9
magnitude earthquake struck San Francisco; the Goodyear Blimp which was
broadcasting the event quickly switched duties and began surveying the damage
and looking for victims (“Explore”). In 1992, the Goodyear Blimp Stars & Stripes assisted with Hurricane
Andrew recovery efforts by broadcasting messages in English and Spanish on the
sides of the blimp (“Explore”).
The Goodyear Blimps are magnificent aircraft which are reminiscent of
another era. Although airplanes and other heavier-than-air aircraft dominate
aviation today, the Goodyear Blimps continue the tradition of lighter-than-air
travel.
Works
Cited
“Explore the Blimp’s History. Relive History. Goodyear Blimp, n.d.
Web. 17 April 2016. http://www.goodyearblimp.com/relive-history/#page/3
No comments:
Post a Comment